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Boston Tea Party joins the “KeepCup” initiative

Jul 19, 2011 #Boston Tea Party #KeepCup
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This week has seen the launch of a new initiative from West Country café chain Boston Tea Party, who have partnered with two coffee industry organisations to offer their customers the chance to buy a reusable, BTP-branded cup, with all profits going to charity…

The Boston Tea Party Keep Cup is now available in all of their cafés, and retails at £6.95 – including a free cup of coffee with purchase. These cups are being offered in conjunction with KeepCup: the manufacturers of the lightweight, microwave and dishwasher safe reusable cup that keeps your coffee hotter for longer.

All profits from sales of the BTP Keep Cup will be donated to Coffee Kids: a leading charity whose mission is “to work with coffee farming families to improve their lives and livelihoods”. The charity works with local organisations in Latin America, “to create programs in education, health awareness, microcredit and food security in coffee-farming communities. These efforts allow coffee farmers to reduce their dependence on the volatile coffee market and confront the most pressing community needs.”

Andrew Tucker, Boston Tea Party’s Head of Coffee, says, “Through this scheme we hope to make a bold statement about our responsibility to society & the environment. By purchasing a ‘BTP Keep Cup’ our customers will not only be helping farmers improve their quality of life, their crop and their education opportunities but will also be part of reducing the amount of waste created by take away coffee cups. We hope that with the help of our customers we will be able to generate enough to become the largest single donor to the charity in the UK.”

For more information, take a look at the Boston Tea Party website

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